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| The Monthly Journal for Venture Partners and Enterprise Software Executives |
| July 2007 |
In This Issue
 Aiming for Organizational Nirvana
Upcoming Trends and Recommendations in CRM Retail
You Vote: Will consoles like XBOX or PS2 ever replace the
PC?
Recommended Sales Training Firms
Marketing in Enterprise Software Moves to Customer Centric
Realizing the Cost Benefits of Call Center Multi-Sourcing
Software M&A: Acquisition Season in Full Bloom
Software Sales Jobs
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Visit: www.SoftwareSalesJobs.com for more information or to request a demo. |
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Aiming for Organizational Nirvana
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| By Farhat Ali, President and Chief Executive Officer, Fujitsu Computer Systems Corporation |
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It is said, “Vision without execution is hallucination.” This saying is often attributed to Thomas Edison and was more recently cited by Mark Hurd in an interview by Fortune Magazine when asked to elaborate on his vision for HP shortly after he had taken over the reigns of the company. The Internet era abounds in examples of companies that have failed not from a lack of vision, but from an inability to clearly translate vision into executable plans and then follow through with concrete action. Knowing what you need to do, on its own, does not guarantee success. |
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Upcoming Trends and Recommendations in CRM Retail
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| By Glenn Gramling, Senior Vice President of Sales & Marketing, Infogain Corporation |
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If we see Customer Relationship Management (CRM) with a broader perspective, it can be called as a business strategy that includes implementation of policies, processes and enabling technologies. In today’s customer-centric environment, CRM plays a significant role in retail market. With the rapidly changing technologies and increasing competition, we need to keep a close eye on the upcoming CRM retail trends and keep updating ourselves accordingly. |
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Recommended Sales Training Firms
The Software Sales Journal has done the research for you. Your search for quality Software Sales Training Firms begins and ends here...
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Marketing in Enterprise Software Moves to Customer Centric
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| By Richard Guha and Kevin Price, Partners, Max Brand Equity |
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High-tech and specifically enterprise software is a relatively new industry. It is now moving beyond the first generation and becoming customer centric instead of technology driven. We illustrate why these changes are taking place, how they are, and their benefits. There are specific skills and techniques, which have to be applied to make this effective. These are outlined here. |
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Realizing the Cost Benefits of Call Center Multi-Sourcing
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| By Bruce Dresser, Chief Marketing Officer, Echopass |
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Companies adopting a multi-source approach to staffing call centers are often benefiting from a diverse and specialized pool of less expensive labor – but at what cost? Is customer service affected? Does the reduced cost of labor offset the increased inefficiencies? When done right, the pitfalls associated with a multi-sourcing strategy can be avoided. Learn how a common hosted call center technology platform is the essential component to achieving success with a multi-sourcing strategy. |
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Software M&A: Acquisition Season in Full Bloom
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| By Ken Bender, Managing Director, and David Legacki, Associate – Software Equity Group, LLC |
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M&A Deal activity within the software sector continues its torrid pace. Deals highlighted this month include Birdstep Technology’s acquisitions of ServiceFactory AB and Secgo Software in the mobile workforce management space; Experian’s acquisition of Hitwise in the burgeoning online advertising market; Mediasurface’s acquisition of Immediacy within web content management; Microsoft’s acquisition of digital marketing and services company aQuantive and Quest’s acquisition of ScriptLogic, a provider of systems lifecycle management solutions to the growing SME market. |
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